The #CEVACARES has initiated an “egg-raising” movement to help our fellow underprivileged Malaysians who were affected by the ongoing Movement Control Order (MCO). The MCO implemented by the government in response to Covid-19 pandemic has been in place since March 2020, and is currently in a recovery mode.
This initiative joined forces with The Lost Food Project (TLFP), and had successfully raised 100,000 eggs contributed by Ceva Malaysia and local poultry producers, which are, CP Malaysia, Heap Soon Farming Sdn Bhd., Liang Kee Farming Sdn Bhd., Teo Seng Capital Bhd. and Zenxin Agriculture Sdn. Bhd.
On the 28th of September 2020, a small gathering was made at the TFLP warehouse where 100,000 eggs were distributed out to the communities on the same day. Donor Company representatives present were interviewed by TLFP to understand the condition and challenges of the local poultry industry.
One of the objectives of this movement is also to encourage Malaysians to consume more eggs as an affordable source of protein while supporting and reinforcing farmers in confronting Covid-19.
The 100,000 eggs were donated to 7,500 underprivileged communities including low-income (B40) group and 56 charity homes; Grace Food Bank, Pertubuhan Komuniti Kasih Selangor, Lighthouse Children Welfare Home, Yayasan Chow Kit and IDEAS.
The #CEVACARES initiative was even published by the press in a very notable local English newspaper, The Star. Click the e-newspaper link below to read more:
(From left) CP Malaysia assistant vice-president Chalothon Nueanim, Dr Sakda, Zenxin Agriculture director Tai Kok Khong, Mohd Syazwan (General Manager TLFP), Ceva Animal Health Malaysia area director Dr, Amanda Lim, Ong, Liang Kee Farming managing director Tan Leng Yee and general manager Dr. Jimmy Lee at the TLFP warehouse.